Since starting Machine Fitness just over a year ago our brand has grown at an incredible rate and the support has been simply overwhelming. As part of the building process one of the elements we looked at was the logo and how the logo will work for us in the long term both in the UK and Worldwide as we grow into multiple countries throughout the world.
Over weeks of research we decided over much discussion the 'M' logo was not individual enough and strong enough for us to reach our WorldWide ambitions and become a instantly recognisable brand like Nike, Adidas and Under Armour to name a few.
We found too many logos that were similar to the 'M' which could be easily mistaken for Machine Fitness or another brand, this in turn started our rebranding/image process just under 6 months ago. We decided to recruit one of the top design agencies in the UK to help with this to create a emblem and brand image which would allow us to become a instantly recognisable brand worldwide through our symbol/emblem which represents Machine Fitness.
We went through a number of concepts and ideas before we came to the current logo which we have now introduced.
As soon as we saw this logo and applied it to our products we knew it was the one, even before reading what it means and represents. After reading what it means and represents this only went on to cement our decision that this was the way forward and the future of Machine Fitness and its image.
What is the meaning / rational for the logo -
"A mark of solidarity, which also visually represents layers of building muscle which also in turns shows the later "M".
The mark also contains wave shapes to mimic the heart rate or the peaks of the troughs of training.
The overall shape looks like a heart, as there is one at the "heart" of every Machine."
We look forward to growing the brand and bringing you more great products and truly appreciate all your fantastic support which has helped build Machine Fitness to what it is today.
Evolution Of The Machines